Astrology is actually a meme, and it’s spreading in that blooming, unfurling way that memes do. On social media, astrologers and astrology meme machines amass tens or thousands and thousands of followers, people joke about Mercury retrograde, and categorize “the signs as …” literally anything: cat breeds, Oscar Wilde quotes, Stranger Things characters, types of french fries. In online publications, daily, weekly, and monthly horoscopes, and zodiac-themed listicles flourish.
This isn’t the very first moment astrology’s had plus it won’t become the last. The practice has been around in various forms for thousands of years. More recently, the brand new Age movement in the 1960s and ’70s was included with a heaping helping of the zodiac. (Some also reference the New Age because the “Age of Aquarius”-the two,000-year period after the Earth has been said to go into the Aquarius sign.)
Within the decades involving the New Age boom and today, while โหราศาสตร์ยูเรเนียน certainly didn’t vanish entirely-you could still regularly find horoscopes inside the back pages of magazines-it “went to being a bit more in the background,” says Chani Nicholas, an astrologer located in La. “Then there’s something that’s happened in the last five years that’s given it an edginess, a relevance for this some time and place, that it hasn’t had for any good 35 years. Millennials have got it and run with it.”
Many people I spoke to with this piece said that they had a sense that the stigma connected to astrology, even though it still exists, had receded since the practice has grabbed a foothold in online culture, specifically for younger people.
“Over the past 2 yrs, we’ve really seen a reframing of the latest Age practices, greatly geared toward a Millennial and young Gen X quotient,” says Lucie Greene, the worldwide director of J. Walter Thompson’s innovation group, which tracks and predicts cultural trends.
Callie Beusman, a senior editor at Broadly, says traffic for your site’s horoscopes “has grown really exponentially.” Stella Bugbee, the president and editor-in-chief from the Cut, says an average horoscope post on the site got 150 percent more visitors in 2017 compared to the year before.
In some ways, astrology is perfectly best for the net age. There’s a minimal barrier to entry, and nearly endless depths to plumb if you feel like falling down a Google research hole. The accessibility of more in-depth information online has given this cultural wave of astrology a certain erudition-more jokes about Saturn returns, fewer “Hey baby, what’s your sign?” pickup lines.
A simple primer: Astrology is not really a science; there’s no evidence that one’s zodiac sign actually correlates to personality. However the system possesses its own sort of logic. Astrology ascribes meaning for the placement in the sun, the moon, ymvgiy the planets within 12 sections of the sky-the signs of the zodiac. You likely know your sun sign, the most famous zodiac sign, even though you’re no astrology buff. It’s based on where sun was on your birthday. Nevertheless the placement in the moon and all the other planets at the time and location of your birth adds additional shades towards the picture individuals painted from your “birth chart.”
“The kids nowadays as well as their memes are just like the perfect context for astrology.”
What horoscopes are meant to do is give you details about what the planets are doing right now, and down the road, and just how everything that affects each sign. “Think in the planets being a cocktail party,” explains Susan Miller, the favorite astrologer who founded the Astrology Zone website. “You may have three people talking together, two could be over in the corner arguing, Venus and Mars may be kissing each other. I have to make sensation of those conversations which can be happening each month for you.”